Updated: Aug 26, 2018
In recent years, social media has become ubiquitous and exploded as a category of online communication where content is created, shared, bookmarked and networked at a mind-boggling rate. Yet, the content generated from these sites remains largely untapped in spite of social media being one of the most important forms of content allocation today.
With many aspects of our lives being dictated by the content we absorb or view online it is important to stay competitive in the business world. Not only is advertising and planning essential to your business but so is having an online presence. The key aspect being, consistency and content—which also brings into question how often should you post?
The answer is simple EVERYDAY…..below are a few reasons as to why you need to post daily and if you haven’t already started why you should:
Grow Your Customer Base while Establishing Credibility: People today generally have access to a smart device, as a result most loyal customers would follow your brand; this would not only help keep them in the loop for updates but allow users to comment, review and share what they love about your brand. Keep in mind, results are never immediate; by posting relevant content regularly you build momentum and over time deliver results that also increase your following while helping you gain credibility…. Sometimes slow and steady wins the race.
Fresh Content, Fresh Perspective, More Followers: Think about it, if you have a YouTube channel, potential followers will quickly lose interest if you don’t post fresh, interesting and relevant videos to watch regularly. The same apply to Facebook, Instagram or Twitter.
Brand Building: What is a brand? Why is it important? When they see your logo, will they remember you? The more popular you become, the more your community grows, this not only reaches a wider range of followers but also engages them which in turn helps establish you as an expert in your specific niche.
Social Competition Today is Fierce: In the next few years to come social media is a force to be reckoned with, while many businesses are getting on the bandwagon; some perform well while others don’t. The most important thing to keep in mind is quality—by posting quality content daily, you toss your hat into the ring in a powerful manner by making yourself present constantly and again increasing customer engagement while building your brand as well as standing out among other local businesses.
There are various ways to utilize social media while engaging multiple platforms to reach your followers and more. Hopefully this article has informed you as well as convinced you of the importance of regularly posting on your social platforms.